Zormor

Zormor is a startup that aims to revolutionize the traveling experience with unique features. I worked with them on the UX/UI Design of the first version of the app.

UX/UI Design

SaaS

Open live website

1. Brief

Zormor was looking to create the ultimate travel experience with features that can provide the users with high levels of personalization, social interaction and unique experiences.

They had a list of features including: Places of interest, Events, Experiences, Itineraries, Feeds, Chat, Friends, etc.

I was responsible for designing the mobile app and bringing this vision to life...

2. The final result

Interactive map

Similar to Google Maps or Airbnb, users can navigate and see what cool places, events or experiences are near them. Also, they would be able to see fellow travelers near and connect with them. This can encourage social interaction and create a fun experience.

Places of interest

This feature allows users to discover and explore the best places near them. Using advanced filters and preferences, people can find exactly what they are looking for.

Events and experiences

Users are able to access unique experiences and events created by hosts. This creates the perfect spaces to meet people with similar interests and create amazing memories.

Social media features

Features like chat, friends, social profiles, feeds and posts allowed me to design a experience that provide users with social interaction and a sense of community. This was one of the key elements in the design process.

Bucket lists and itineraries

This is how dreams become reality. This feature allows users to organize and plan their trips as well as share them with the people they will be traveling with.

Travel guides

Travel guides are user generated and allow users to create guides that can be followed by other users and updated in real time. This feature can improve engagement and social interaction providing unique and socially validated travel experiences for people.

3. How did I get there?

User personas

First, I identified the user groups, demographics and characteristics...

Then I dig deeper into the pain points and motivations of each user group:

This exercise allowed me to have a clear idea of what should I aim when designing the app.

Design principles

Since I had all the motivations and pain points, I started thinking about the experience I wanted to create. Setting design principles allowed me to have clear guidelines along the design process.

Wireflows

Having the design principles and features in place I started thinking how the app should look like. After setting the basic userflows for each feature I started building the wireflows:

Design system

Setting the styles and components allowed me to create a cohesive experience and design the mockups in less time.

Mockups and handoff

Finally, I created the mockups for all of the flows mapped out and added specifications for handoff, such as: interactions, empty states, errors and any other detail a developer might need.